I’ve recently noticed there is a lost of confusion about what branding really is.

Just the other day I read a forum post in which someone was attacking someone else over what was just a sheer misunderstanding of the term branding. The very next day, in a different post, someone was saying that branding wasn’t important because colors, styles, design elements come and go out of style.

I’ll just speak for myself here, but I know I’m not alone when I say this; you have to understand that I speak of branding the way they spoke of it when I learned it in college- and that is the effort to understand the needs and wants of your customers and prospects, by strategically preparing your company for every point of public contact- these strategies are known to me as branding, and so that is what I call them.

Most of us that talk about branding seriously, are not talking about the outward appearance of your business, unless we specifically speak of names, logo’s, colors, and graphic design elements.

We are talking about your businesses communication and fulfillment strategy itself. The promise your making to your customers and the way in which you design your business to make and keep those promises. The success of your brand is measured by the sum total of your clients experiences and their perceptions of you. Your brand lives in the minds of your audience- not in the colors or styles of your logo, or marketing material designs.

To me, branding is a foundational piece in your business and one you do not want to be without, and that is why I talk about it so much. But, sometimes I don’t stop and think that I need to explain what I am talking about, and that I am not talking about graphic design, but rather business building strategies.

I am happy to release a new branding package called “Always Olive”. I really like the colors in this design. It has a great classy look but is full of color.

Click the picture below to view all the pieces included in this set.

This set is available for one week at a discount price of $199.  Kickstart your brand with a full featured branding package today!

I have finally finished the first three designs of my new Instant Branding Packages.  These are designed to kickstart your studio with a high quality, professional image that will bring in high-end clients.

Just take a look at the following benefits to see why offer the best solution for branding your business today:

• Multiple designs available.
• Support area with tutorial videos to help you get started right away.
• Free Branding Newsletter to clients packed with marketing and branding tips
• More pieces in our package than other competitors. We listened to what you want and put it in!
• 30-day Money back guarantee. No risk to you! No one else offers this!
• Exclusivity option available. Want to keep a design all to yourself?  We also offer an exclusivity option to our designs. Contact us for details!

So really you can’t go wrong.  Not only do we offer more features and a better price than what you will find elsewhere? Our support is second to none and each and every package includes the following features:

• Full Resolution files.
• Fully layered PSD Files for easy modification to suit your style.
• No waiting. Ready for immediate download.
• Easy to edit with Photoshop.  Modify text, colors, fonts to suit your business.

So go take a look at the new designs….

I have finally managed to finish the first branding package!  See below for a quick sneak peek.  I also have 4 more just days from being ready to go.  The packages will be officially for sale in a matter of a few days so stay tuned!

You can expect a full walk-through of all the elements included in the branding packages to be released within the next two days.

I’m busy, busy, busy — this month is shaping up to be a busy one. Not only am I working overtime in the studio, since our other photographer is moving to another state, I’m also working on several photographer branding design packages.  This is something I have been wanting to do for a long time now.  You all know how much I love branding and how important I think it is to our businesses.  Well, these branding packages are great way for other photographers to get their own brand in place quickly and affordably.

To start, I will be launching 5 sets, and then the plan is to launch a new set each consecutive week following the launch. Each set will be presented as a pre-designed set; meaning all a photographer needs to do is simply download the set of their liking, put their name on it, and they will have a complete, and professional looking presentation to represent their photography brand.

Each set will also be completely customizable for you tinkerers out there. Based on feedback from my recent survey I am jam-packing each set with 13 coordinating templates. Everything from business cards, brochures, information trifolds, promotional post cards, to blog headers, logo stickers, DVD/CD labels, greeting cards, and gift cards… this list goes on and on! The best part, they are available at very affordable prices!

These packages are perfect for photographers who don’t have the money to hire a custom branding professional, or aren’t yet ready to hire one, but still want and need a professional presentation for their photography services. Like I said, once the first 5 sets are launched, I plan to launch a new set every week thereafter. So, if there is a particular design feel you’d like to see in one of the upcoming collections, or you just have some ideas for me, please submit your suggestion on my website at: http://www.brand-ography.com/about/suggestions

I’d love to hear from you, and get your input and idea’s and include something in the collections that’s just your style. Please understand that I am currently getting a lot of requests for designs, so if I don’t personally respond to your suggestion, please know that I do read all emails, and I put all ideas into my data base, and they are very important to me. I will set aside some time as soon as possible to work your request, and all other similar requests into a design collection.

Check out a sneak peek at my first Branding Package here

Sandy Schurz