I have often been asked what the secret to my success as a photographer has been. Here are two areas that I consider to be the key to making it as a boutique photographer:
- Have a passion for what you do. I found my best success in the niche that I love the most. Babies! Enjoying what you are photographing will always show to your client. If you don’t enjoy what you do, how can you expect your clients to enjoy the experience?
- Set yourself apart. That are thousands of photographers out there who are trying to make a living. However, while most of them can take good pictures, they struggle with presenting a unified image to their prospective clients. What will keep clients coming back to your door time after time is a cohesive image that they can identify with. That makes them feel like they are experiencing special. This is what branding is all about.